The Challenge
Childs Farm, the UK’s #1 children’s skincare brand, needed to establish brand awareness in the competitive Australian market. The challenge was to position the brand as the go-to choice for parents seeking gentle, effective skincare for their children while building credibility with Australian media and consumers.
Our Approach
Piccolo PR developed a multi-channel launch strategy combining editorial media outreach, an exclusive influencer launch event, and strategic brand storytelling. The centrepiece was the “$20M empire” founder story, which resonated strongly with business and lifestyle media.
We curated a targeted influencer event with 17 high-profile parenting and lifestyle creators, generating authentic content across Instagram and blogs. Simultaneously, we pitched tailored story angles to national, digital, and parenting media outlets.
Results
Key Media Coverage
Campaign Highlights
- $20M empire founder story secured across national media
- 50 editorial pieces across print, digital, and broadcast
- 17 influencer event guests with 477,714 combined followers
- 1.95% average engagement rate across influencer content
- 32.6M total potential reach across all channels
Want Results Like These for Your Brand?
Let’s discuss how Piccolo PR can launch your children’s brand in Australia.
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