300
Media Contacts
50
Bloggers Engaged
$15K
Herald Sun DPS Value
The Challenge
Life Instyle, Australia’s premier lifestyle trade exhibition, needed comprehensive PR support to maximise media coverage and attendance for their showcase event. The challenge was to generate broad media interest across multiple lifestyle verticals while securing high-value placements in premium publications.
Our Approach
Piccolo PR executed a multi-tiered media outreach strategy leveraging a database of 300 media contacts and 50 bloggers. We developed tailored story angles for different media verticals — from interiors and homewares to fashion and gift — ensuring each pitch was relevant and compelling.
The campaign included pre-event media previews, on-site media hosting, and post-event coverage coordination to maximise the coverage window.
Results
Premium Placements
- Herald Sun double-page spread worth $15,000
- Individual placements valued $500–$15,000
- Coverage across print, digital, and social channels
Media Engagement
- 300 media contacts activated
- 50 bloggers engaged for on-site coverage
- Multi-vertical coverage: interiors, fashion, gifts