128
Influencers Curated
54
Confirmed Partners
893,500
Total Followers
42,381
Total Reached
14,014
Total Interactions
The Challenge
Magna-Tiles, the original magnetic building tile brand, needed to increase awareness among Australian parents and educators. The challenge was to differentiate from competing magnetic tile brands and showcase the educational and creative value of the product through authentic influencer content.
Our Approach
Piccolo PR developed a targeted influencer gifting campaign, meticulously curating 128 influencers across parenting, education, and family lifestyle verticals. We prioritised creators who authentically aligned with educational play values.
The campaign focused on generating organic, in-context content showing children engaged in creative play with Magna-Tiles, complemented by traditional media outreach to parenting and education publications.
Results
Influencer Performance
- 128 influencers curated, 54 confirmed
- 893,500 total combined followers
- 42,381 total accounts reached
- 14,014 total interactions generated
Media Coverage
- 708,750+ media readership achieved
- Coverage in Kiddo Magazine and parenting verticals
- Educational play angle resonated with media