The Challenge
MyHouse HOME, a leading Australian homewares retailer, sought to elevate its brand positioning through celebrity ambassador partnerships and premium media coverage. The challenge was to associate the brand with aspirational home styling while maintaining mass-market appeal.
Our Approach
Piccolo PR secured Deborah Hutton and Neale Whitaker as brand ambassadors, leveraging their combined credibility in the Australian interiors and lifestyle space. We developed a multi-channel strategy spanning print, digital, social, and broadcast media.
The campaign featured exclusive collection launches, styled editorial shoots, and ambassador-led media moments designed to generate sustained coverage across premium publications.
Results
The campaign delivered a total print+digital readership of 4.5M, with social reach of 1.6M and TV weekly audience of 1.75M. The Deborah Hutton and Neale Whitaker collections generated sustained coverage across interiors, lifestyle, and entertainment media.