The Challenge
Olli Ella, a beloved handmade children’s toys and nursery brand, sought to elevate its presence in the Australian market. The brand needed strategic PR to communicate its artisan craftsmanship, sustainable values, and design-led aesthetic to discerning parents and lifestyle media.
Our Approach
Piccolo PR crafted a comprehensive media strategy highlighting Olli Ella’s unique brand story — handmade products designed with love, sustainability at the core, and a distinctive Scandinavian-inspired aesthetic. We targeted premium lifestyle, interiors, and parenting publications with bespoke story angles.
Our approach combined product placement with editorial features, positioning Olli Ella as a must-have brand for design-conscious parents.
Results
The campaign delivered exceptional results, generating $8.75M in PR value and reaching an audience of 20.1M across premium Australian publications. The brand’s handmade story resonated strongly, securing features in top-tier lifestyle and parenting media.