54
Influencers Curated
21
Accepted Partners
12
Posted Content
4.17M
Total Followers Targeted
The Challenge
TONIC, a beauty and wellness brand, needed to build awareness and credibility in a crowded Australian beauty market. The brand required authentic influencer endorsements and strategic media coverage to establish trust with health-conscious consumers.
Our Approach
Piccolo PR developed a targeted influencer strategy, curating 54 beauty, wellness, and lifestyle influencers with a combined following of 4.17M. We focused on creators who authentically aligned with TONIC’s wellness-first philosophy.
Simultaneously, we executed a media outreach campaign targeting beauty editors, health journalists, and lifestyle publications to secure editorial coverage.
Media Reach Breakdown
936K
Digital Audience
1.26M
Social Audience
4.5M
Print+Digital Readership