Children's & Parenting Brands

Children’s PR Agency Melbourne

Piccolo PR is Melbourne’s specialist children’s PR agency, with a proven track record of launching and growing children’s brands across Australia through strategic media relations, influencer partnerships, and integrated campaigns.

Aggregate Campaign Results

61M+

Combined Reach

$8.75M

PR Value Generated

178+

Influencers Activated

50+

Editorial Placements

Our Children’s Brand Portfolio

Skincare

Childs Farm

32.6M Total Potential Reach

UK’s #1 children’s skincare brand Australian launch. 50 editorial pieces, 17 influencer event guests, News.com.au $20M empire story.

News.com.au Daily Mail SMH Body+Soul

Read case study → Nursery & Toys

Olli Ella

$8.75M PR Value • 20.1M Reach

Handmade children’s toys and nursery brand. Strategic PR positioning achieving exceptional earned media value across Australian publications.

Read case study → Educational Toys

Magna-Tiles

128 Influencers Curated • 893K Followers

Magnetic building tiles influencer campaign. 54 confirmed creators, 42,381 reached, 14,014 interactions across family and parenting verticals.

708K+ Readership Kiddo Magazine

Read case study →

Baby Products

Bumbl Co

25 Micro-Influencers Activated

Baby brand micro-influencer campaign with editorial coverage in Kiddo Magazine and targeted parenting community outreach.

Eco Toys

Dantoy

Eco-Friendly Toy Launch

Danish eco-friendly toy brand Australian market entry. Sustainable messaging and environmental positioning in family media.

Classic Toys

Sylvanian Families

Children's Toy PR Campaign

Iconic children’s toy brand media relations and seasonal campaign management for the Australian market.

Frequently Asked Questions

A children’s PR agency specialises in securing media coverage, influencer partnerships, and brand awareness for children’s products, parenting brands, and family-focused businesses. This includes editorial placements in parenting publications, influencer gifting campaigns, product launches, and event management.

A specialist agency understands the unique sensitivities of marketing to families, has established relationships with parenting media and family influencers, and knows Australian regulations around advertising to children.

We measure success through media reach, editorial placements, influencer engagement rates, social media growth, website traffic increases, and PR value calculations. For example, our Childs Farm campaign achieved 32.6M total potential reach across 50 editorial pieces.

We work with children’s skincare, toys, nursery products, baby brands, children’s fashion, educational products, and family lifestyle brands. Our portfolio includes Childs Farm, Olli Ella, Magna-Tiles, Sylvanian Families, Dantoy, and Bumbl Co.

Initial media coverage typically begins within 4–6 weeks of campaign launch. Influencer content usually goes live within 2–4 weeks of product gifting. Full campaign results are measured over 3–6 month periods for comprehensive ROI assessment.

Discuss Your Children’s Brand PR Strategy

Ready to grow your children’s brand in Australia? Let’s create a PR strategy that delivers measurable results.

Get in Touch

Children’s PR Agency Melbourne

Aggregate Campaign Results

Our Children’s Brand Portfolio

Frequently Asked Questions

Discuss Your Children’s Brand PR Strategy

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