Lifestyle & Beauty

Lifestyle & Beauty PR Melbourne

From beauty brands to homewares, wellness to sustainable living — Piccolo PR crafts compelling narratives that place lifestyle brands in front of millions through strategic media relations and influencer partnerships.

Combined Campaign Impact

10M+

Combined Reach

213+

Influencers Curated

92+

Publications Secured

4.5M

Print+Digital Readership

Our Lifestyle & Beauty Portfolio

Beauty

TONIC

4.17M Followers Targeted • 54 Influencers

Beauty and wellness influencer campaign. 21 accepted, 12 posted. Digital audience 936K, social 1.26M, print+digital 4.5M readership.

936K Digital 1.26M Social 4.5M Print+Digital

Read case study → Homewares

MyHouse HOME

4.5M Print+Digital Readership

Celebrity ambassador campaign with Deborah Hutton & Neale Whitaker. Print readership 1.99M, digital 3.33M, social 1.6M, TV 1.75M weekly.

Deborah Hutton Neale Whitaker 630K Followers

Read case study → Sustainable Living

Project PARGO

1.35M Followers • 105 Influencers

Sustainable lifestyle brand campaign. Eco-conscious influencer partnerships driving awareness for reusable product line across Australian market.

Read case study →

CSR

Paint To Donate

92+ Publications • 1.67M Readership

CSR charity campaign achieving exceptional coverage. 32 local + 60+ lifestyle publications with monthly readership up to 1.67M.

Read case study → Events

Life Instyle

300 Media Contacts • $15K Placement Values

Trade event PR with 300 media contacts, 50 bloggers. Herald Sun DPS worth $15K. Individual placements valued $500–$15K.

Herald Sun 50 Bloggers

Read case study →

Frequently Asked Questions

Lifestyle PR encompasses strategic communications for brands in beauty, fashion, homewares, food and beverage, wellness, and consumer goods. It includes media relations, influencer partnerships, product launches, and brand storytelling.

We curate influencer shortlists based on audience demographics, engagement rates, and brand alignment. Our TONIC campaign curated 54 influencers with 4.17M combined followers, achieving authentic content across Instagram, TikTok, and blogs.

ROI varies by campaign goals but typically includes media reach in the millions, earned media value multiples of investment, influencer content assets, and measurable website traffic increases.

Yes. We have extensive experience with purpose-driven brands like Project PARGO (sustainable lifestyle) and Paint To Donate (CSR charity campaign achieving 92+ publications).

Through established relationships with editors and journalists, compelling story angles, quality imagery, and timely pitching aligned with editorial calendars.

Elevate Your Lifestyle Brand

Ready to see your brand in Australia’s top lifestyle publications? Let’s create a PR strategy that delivers results.

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Lifestyle & Beauty PR Melbourne

Combined Campaign Impact

Our Lifestyle & Beauty Portfolio

Frequently Asked Questions

Elevate Your Lifestyle Brand

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