Sarah Cichy
With over a decade of experience in public relations and communications, Sarah founded Piccolo PR to bring a personalised, boutique approach to brand storytelling for children’s, lifestyle, education, and beauty brands across Australia.
Sarah’s passion for authentic brand narratives and her deep understanding of the Australian media landscape have driven exceptional results for both emerging and established brands.
“Every brand has a story worth telling. Our job is to find the angle that makes journalists, influencers, and consumers stop and take notice.”— Sarah Cichy, Founder of Piccolo PR
Industry Credentials
Children’s & Parenting
Launched multiple international children’s brands into the Australian market, including Childs Farm (32.6M reach), Olli Ella ($8.75M PR value), and Magna-Tiles (128 influencers curated). Deep expertise in parenting media and family influencer networks.
Lifestyle & Beauty
Delivered campaigns achieving millions in combined reach for beauty, homewares, and sustainable lifestyle brands. Managed celebrity ambassador partnerships with high-profile talent including Deborah Hutton and Neale Whitaker.
Education & Services
Developed strategic PR positioning for premium education providers in Australia’s $14.8B childcare industry. Expertise in research-driven communications and thought leadership campaigns.
Media Relationships
Established relationships with editors and journalists across Australia’s top publications including News.com.au, Daily Mail Australia, Sydney Morning Herald, Herald Sun, and premium lifestyle titles.
Career Highlights
Founded Piccolo PR
Launched Melbourne’s boutique PR agency specialising in children’s, lifestyle, and education brands. Built from a passion for authentic storytelling and personalised service.
Childs Farm Australian Launch
Led the PR campaign for the UK’s #1 children’s skincare brand’s Australian market entry, achieving 32.6M reach and 50 editorial pieces including the “$20M empire” story.
Olli Ella — $8.75M PR Value
Delivered exceptional earned media value for the handmade children’s brand, reaching 20.1M potential audience across premium Australian publications.
MyHouse HOME Celebrity Campaign
Secured Deborah Hutton and Neale Whitaker as brand ambassadors, achieving 4.5M combined print+digital readership across interiors and lifestyle media.
NIDO Early School Strategy
Developed research-driven PR positioning for premium early education in Australia’s $14.8B childcare industry, built on original parent preference data.
In the Media
Work With Sarah & the Piccolo PR Team
Ready to tell your brand’s story? Let’s start with a conversation.
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