Nook

Objective

Piccolo PR were engaged by Piccolo PR to launch their luxury premium children’s furniture brand to traditional media and emulate the high-end quality of their furniture brand to homewares enthusiasts. As a brand that is passionate about sustainably, design and functionality, the role of the PR strategy was to communicate these features through product placement and selecting influencers who were completely aligned to the ethos of the brand.

Results

This solid PR strategy increased web traffic increased by 1,790%, while total sales and returning customers are up 2,617% and 212% respectively.

To date, sales figures are still increasing and expectations continue to be exceeded.